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CONCEPT & DESIGN


DESIGN & CONCEPT


ABOUT ME:

Senior Graphic Designer progressive professional with over ten years of experience in fashion and graphic design, and single jersey garments: My successes have stemmed from essential skills, including designing T-Shirts, sweaters, dresses being responsible for implementation in terms of customer needs, shapes, qualities, printing technologies, production processes and department organization as well as major contributor through team-building and motivation.

I have a degree in Fine Arts, sculpture applied and studies as Art Direction for fashion editorial, branding and marketing. My base studies are “technical commercial administration and sales”, which I think is fundamental to consider also numbers and analytics when creating a new collection.





HELLO AT:

isabelorojo@gmail.com
Düsseldorf, Germany
   +49 (0)15223 180 396


PERSONAL SKILLS:

Global vision, analytic mind-set, highly creative and sales driven, curious, proactive, Keep eye for newness. Visual merchandise and stylish vision. Buying second hand and reselling.


TECHNICAL SKILLS:

Adobe Photoshop, Illustrator, InDesign, AF, and Premier.

Digital and Hand-drawing


languages:

Native Spanish 
C2 English
B2 Italian
A1.2 Deutch 




AREAS OF EXCELLENCE

Trends research and competitors analysis. Print and garment developments. Production process achieving deadlines. Strategies to implement sales but bringing the collection forward. Keen eye for details and pricing. Previous sales bestseller analysis. Communicator abilities and collaborative team player.



WORK PROCESS
1 
best-sellers 

  • Analysis from previous year/season best-sellers.

  • How to integrate BS in to the new season.

  • Implement/change BS details.

2
market inspiration 

  • Market analysis

  • Catwalks analysis

  • Online inspiration

  • Check competitors

  • Store research

  • Vintage shop/Flea markets

  • Magazines

3
DESIGN

  • Designing the collection for the season in terms of quantity needs for:

  • NOOS, best-sellers new version, new season focus items and newness

  • Designing or/and send briefing to suppliers and freelancers 

4
PRODUCTION

  • Send AW/technical files to supplier

  • Sample/strike offs/lab dips approval 

  • Fittings

  • Final approval for Bulk




WORK EXPERIENCE
2021-22
FREELANCE_ SENIOR FASION GRAPHIC DESIGN

ORSAY, MEY-ELDICH, BUROSTUDIO.


Working in remote with possibilities of commuting on petition.


  • Creating concept collection for loungewear, t-shirt department, prints, colours and garments.

  • Creating men and womenswear all overs and placements by commissions.


2017-20
SENIOR GRAPHIC DESIGNER AND CONCEPT

ESPRIT, GERMANY. see designs here


Working in the circular knits department, in 2 years we my department increased sales by 40% in SS/2019, Average of 4 bestsellers per month.


  • Previous year best sellers analysis. Research, store check, brainstorming, and Concept design for the season

  • Sending briefings and prints to suppliers in Bangladesh, Turkey and Spain for developing all over print, placement and t-shirt garment details.

  • Following production processes, solving problems, achieve deadlines

  • Fittings, comments and approvals for final bulk.


2015-17
FREELANCE MEN/WOMAN/KIDS/HOME SENIOR GRAPHIC DESIGNER

GATHERNOMOSS STUDIO LONDON


Studio based in London, which supplies prints for fashion and stationery; brands like Calvin Klein, Gap, Tommy Hilfiger, True Religion, Jack & Jones, etc.


  • Responsible for the new “Teens” boys and girls collection.

  • Trend research/Mood boards for Teens, Kids, men.

  • Dealing personally and executing True Religion commissions, mood boards and prints for men and woman.

  • Technics: Photographic collage positional prints, Hand draw, watercolour, felt-tip and digital all over and positional artworks.



2014-15
SENIOR GRAPHIC DESIGNER

BERSHKA, SPAIN, see designs here


Creating new hand writing in the collection. My first design in shop floor sold 45.000 units in full price. Average of 2 bestsellers per month, selling 1000 pieces med/per day


  • Trend research in websites, Pinterest, Instagram, catwalks.

  • Mood boards 

  • Developing graphics, all over and placements. 

  • Designing digitally and by hand.



2013-14
GRAPHIC FASHION DESIGNER

BLACKSTONE DESIGN, LONDON


Supplier from Arcadia Group, Urban Outfitter, Pull&Bear. I started doing hand-painted motives and typography.


  • Trend research, following mood boards, developing graphics with a customer brief.

  • Junior garment design. I started designing my first t-shirt garments.





EDUCATION
2020-21
ART DIRECTION, UAL-CHELSEA LONDON

Branding, advertising, fashion.


2020-20
ART DIRECTION FOR FASHION
UAL-SAN MARTINS, LONDON

Campaign concept and development. If you want to see a project please click here.


2007-13

Fine arts degree, Universidad
miguel hernandez, spain

Campaign Three Honor Mentions in the areas of Curator (exhibition design), Sculpture and Animation.


2002-05

TECHNICAL SPECIALIST IN ADMINISTRATION AND
SALES, SAN VICENTE FERRER, SPAIN

Administrative, sales specialist with accountancy balance, analytics and statistics.